What a concept! Giving he fan-quite literally the patron- a better product!
Racing on the right track | Editorial | Kentucky.com
http://www.kentucky.com/2011/06/28/1792061/racing-on-the-right-track.html
Horse racing in Kentucky is bringing in new fans the old-fashioned way: by giving them a better product.
All the doom and gloom we’ve heard about the future of Thoroughbred racing makes the success of night racing at Churchill Downs even sweeter. Churchill’s “Opening Night” the Saturday before this year’s Kentucky Derby drew 38,142 people, the biggest crowd ever assembled under the Twin Spires outside the Derby, Oaks or Breeders’ Cup.
Posted via email from Michael Pizzolla On ValueCapping™, Horse Racing, And Technology
