After The Breeders’ Cup, A Question Worth Asking: Is The Sport Of Horse Racing Really Dying? – Forbes
Recently I wrote a story about Kevin Plank, the founder and chief executive of Under Armour, and his attempt—through the purchase of the historic Sagamore Farm—to reinvigorate the sport of thoroughbred horse racing in the state of Maryland. Many people—from within the industry and without—questioned the sanity of Plank’s purchase, mainly because, as I wrote: “The sport of horse racing is perceived to be dying a slow, inexorable death in the U.S., an ember of the 20th-century sporting scene, like boxing.”
Lately, I’ve been thinking about that line, wondering if, in fact, that perception is reality. Is horse racing really dying?
The answer, I think, is both “yes” and “no.”