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Article: Breeders’ Cup launches Classic marketing campaign

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I wish them well…

Breeders’ Cup launches Classic marketing campaign
http://www.thoroughbredtimes.com/national-news/2011/07/06/breeders-cup-classic-marketing-campaign.aspx

Seeking to capitalize on the publicity generated by Blame’s thrilling victory over Zenyatta in the 2010 Breeders’ Cup Classic (G1) at Churchill Downs, Breeders’ Cup Ltd. is launching a series of marketing activities focused on the 1¼-mile race.

The initiative includes consumer promotion encouraging fans to own a virtual share of winners in Breeders’ Cup Challenge “Win and You’re In” series races in the Classic division, expanded television coverage of the Challenge races, a website and social media campaign, increased branding of the race’s international prestige as America’s richest race.

Posted via email from Michael Pizzolla On ValueCapping™, Horse Racing, And Technology

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