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Article: Del Mar sets attendance record on opening day

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Del Mar sets attendance record on opening day
http://www.thoroughbredtimes.com/national-news/2012/07/19/del-mar-sets-attendance-record-on-opening-day.aspx

Joe Harper, CEO and president of Del Mar Thoroughbred Club, had reason to smile Wednesday night after the coastal track opened its 75th season before a record crowd of 47,339 fans.”I think Brad McKinzie of Los Alamitos said it best,” said Harper modestly of Del Mar’s success formula. “Our opening-day marketing should be finding the key to the front gate.”

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