NBC adds Breeders Cup as ESPN exits TV horse racing
NBC has added horse racing’s Breeders Cup, as ESPN gives up those TV rights, and will this year air the first-ever running of the $5 million Cup Classic in primetime.
For ESPN, which has been airing fewer horse races in the seven years that it’s had Cup TV rights, the move represents an exit from covering horse racing, which now joins hockey and golf as sports that ESPN has largely walked away from. The Cup will be held Nov. 2-3, when ESPN/ABC already has lots of college football and NASCAR action.
Posted via email from Michael Pizzolla On ValueCapping™, Horse Racing, And Technology