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Churchill Downs Outraces the Decline of Horse Racing – Forbes

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Kudos to Churchill CEO Robert Evans for focusing on the product rather than marketing gimmicks!

Churchill Downs Outraces the Decline of Horse Racing – Forbes
http://www.forbes.com/sites/marcbabej/2012/04/05/churchill-downs-outraces-the-decline-of-horse-racing/

In other words, Evans is a nightmare CEO for conventional marketers: the kind that doesn’t care one whit about flashy ads, or newfangled forms research into consumer attitudes; the kind that is probably not inclined to increase a budget based on a song and a prayer about improving brand equity. Surprise, surprise: Evans vision of marketing resulted in some pretty radical staffing changes: the kind that resulted in marketing department comprised of people who previously never had the word marketing in the title

Posted via email from Michael Pizzolla On ValueCapping™, Horse Racing, And Technology

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