While even Triple Crown and Breeders’ Cup Races have sold naming rights, this is the first time a race track has sold the rights to name the track.
Hollywood Park to receive new name
Hollywood Park and Betfair US have entered into an agreement that is the first of its kind in horse racing.
Under the five-year agreement Betfair, an online betting and gaming operator, received naming rights to the track which will be known as Betfair Hollywood Park. This is the first time a U.S. track has sold its naming rights.