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Hollywood Park to receive new name

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While even Triple Crown and Breeders’ Cup Races have sold naming rights, this is the first time a  race track has sold the rights to name the track.

Hollywood Park to receive new name
http://www.miamiherald.com/2012/03/14/2693434/hollywood-park-to-receive-new.html

Hollywood Park and Betfair US have entered into an agreement that is the first of its kind in horse racing.

Under the five-year agreement Betfair, an online betting and gaming operator, received naming rights to the track which will be known as Betfair Hollywood Park. This is the first time a U.S. track has sold its naming rights.

Posted via email from Michael Pizzolla On ValueCapping™, Horse Racing, And Technology

in Uncategorized by Michael Pizzolla Comments are off