An intelligent, two-pronged approach.
Jockey Club: Marketing Relies on Integrity
The Jockey Club intends to continue with its efforts to market Thoroughbred racing and develop new patrons, but the organization’s leader said Aug. 12 those efforts must go hand in hand with medication and penalty reforms.
Jockey Club president and chief operating officer James Gagliano, speaking at the Round Table conference in Saratoga Springs, N.Y., cited the organization’s investment in television coverage for racing, social media platforms, and fan education programs that resulted from the 2011 report from McKinsey & Company. The Jockey Club also is strongly pushing its Reformed Racing Medication Rules.