Santa Anita is off to the races in trying to draw new customers
The numbers dwindle each year for Santa Anita Park. So how can the horse racing track draw more new customers?
As Santa Anita opens its winter-spring meeting Wednesday, it remains a breathtaking venue in Arcadia set against the San Gabriel Mountains.
But attendance and on-track wagering at Santa Anita have declined for more than 20 years, as they have at many tracks.
The main reasons: competition since the mid-1980s from state lotteries, Indian casinos and off-track betting, that is, people at other facilities and online making “simulcast” or “satellite” bets on Santa Anita’s races. The weak economy also worsened matters.