South Point Opening New Race Book

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Amidst the din of doom and gloom about thoroughbred racing, one property in Vegas is actually opening a new and improved race book. No surprise, really, as Michael Gaughan has always 'gotten' it about horse racing, and giving players good value for the gaming dollar. Mr. Gaughan has always treated me very well at the Coast properties when he owned them, and I look forward to seeing the new book.

Here's the first part of Richard Eng's article about it:

Old-school Las Vegas casinos were known for offering value. Long before glitz and glamour, a free drink, a comp meal and a fair gamble kept customers coming back.

The current casino that best fits the old-school mold is the South Point. Considering the pedigree of owner Michael Gaughan, son of gaming pioneer Jackie Gaughan, it comes as no surprise. His hands-on philosophy truly means the customer comes first.

So, while most casino companies are crying poor and reducing perks and payouts to customers, the South Point is doing the exact opposite. This successful marketing strategy has allowed Gaughan to unveil a major expansion that will include a brand new race book, poker room and space for 500 more slot machines.

For the rest of the story: http://www.lvrj.com/sports/old-school-south-point–ushers-in-new-book-98587839.html

Posted via email from Michael Pizzolla On ValueCapping™, Horse Racing, And Technology

Posted on July 16, 2010 in Uncategorized by Michael Pizzolla Comments are off