Old-school Las Vegas casinos were known for offering value. Long before glitz and glamour, a free drink, a comp meal and a fair gamble kept customers coming back.
The current casino that best fits the old-school mold is the South Point. Considering the pedigree of owner Michael Gaughan, son of gaming pioneer Jackie Gaughan, it comes as no surprise. His hands-on philosophy truly means the customer comes first.
So, while most casino companies are crying poor and reducing perks and payouts to customers, the South Point is doing the exact opposite. This successful marketing strategy has allowed Gaughan to unveil a major expansion that will include a brand new race book, poker room and space for 500 more slot machines.
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