TVG launches racy promotion with Sutherland

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Does anyone else find this in poor taste? It seems that it assumes that horse players would naturally resonate with this. Indeed, I wonder if Ms. Sutherland even knew that the QR code would be strategically placed on her picture.

TVG launches racy promotion with Sutherland – Thoroughbred Times

Television Games Network has teamed with jockey Chantal Sutherland to promote its mobile wagering site in a campaign that falls into the “sex sells,” category.A strategically-placed QR code is sure to attract attention from some and the ire of others. Although one may wonder exactly what Internet site a scan of the QR code will send viewers, it actually advances interested parties to the TVG Mobile platform

(via Instapaper)

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