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What's Going On Here | Looking Like We Care – by Eric Mitchell | BloodHorse.com Blog Stable
“If your facility does not meet the standards that (fans) come to expect in their daily lives, they’re not going to come back.” – Russ Simons, managing partner at Venue Solutions Group.
Though spoken in 2009 at the annual University of Arizona Racing Symposium, Simons’ words still deliver a relevant and sobering message for the Thoroughbred racing industry. In too many cases our sport is trying to attract new fans with grossly outdated facilities.
The message horse racing is sending to new visitors with its dingy facilities, poor concessions, little fan education, and grandstands littered with losing pari-mutuel tickets is that we don’t care enough about our sport. If racetracks look like they don’t care, why should the new fan? We know the answer from Simons: They won’t.